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The Project

CellcomTV is an Israeli TV streaming service launched in late 2014. During my time working at studio norbert I designed the website for the launch, as part of our ongoing work with Cellcom.

We had an existing brand book to work with (logo, colors, fonts and icons) but the visual adaption for the website was on me. We decided to focus on the contents (TV series, movies, sport events, etc) and use official imagery of the characters in a new way that reflects various messages on the website.

My Role

  • Creative concept
  • Branding
  • UI/UX
  • Mobile/desktop adaptations
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Cellcom Shop (2014)

The Project

Cellcom Shop is an ecommerce store for telecommunications company Cellcom. I designed a new version of the store in 2014 during my time working at studio norbert , as part of our ongoing work with Cellcom.

We had an existing brand book to work with (logo, colors, fonts and icons) but the grid, structure and design was open for interpretation. 

  • I wanted to give as much screen "real-estate" as possible to the smartphones and devices themselves.
  • We chose white as the main color to create enough white space and bring out the imagery.
  • Cellcom's brand colors were used mainly for icons, buttons and typogrpahy.

My Role

  • Wireframes
  • Branding
  • UI/UX
  • Mobile/desktop adaptations
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