ParKam Conferences
Branding, Marketing & 3D Model Design
The Project
ParKam has been featured in many conferences of the parking and smart mobility industries throughout the years. The company's sales people and CEO usually go abroad around 5-6 times a year on conferences, mainly in the US, Australia and Europe. In the last couple of years we also had booths in most of the leading technology conferences taking place in Israel.
All conferences require initial planning and designing mockups of our booth, which keeps changing according to the latest marketing strategies. Most of the times the booth is being set up by local suppliers so I was also in charge of communication with them beforehand.
Below you can see some of our more successful booth designs in conferences from recent years.
My Role
- Branding
- Marketing
- Copywriting
- Interior design
- 3D model design
ParKam 3D Model
(2018-2019)
In 2018 our co-founder came up with an idea to use a 3D model showing our system capabilities in real-time during conferences abroad.
The idea was to build a miniature parking lot/street zone with toy cars and a simple camera placed on a pole, similar to the company's real-life solution.
The same computer vision algorithm used for real sites with CCTV footage will be used on the 3D model car movements. Real-time availability status will be displayed on a screen next to the model.
3D Model surface design - (a version from the sketching phase)
3D Model surface design - (a version from the sketching phase)
3D Model surface design - (the final design)
UI design, simulating ParKam's control center for the 3D model
Result
The 3D model was an instant success, and became an attraction for conference visitors on every conference we used it on ever since.
The company now has two of these models, who are being used on different locations around the globe.
